Profile
Marketing professional with copywriting, project management, strategic planning, and agency client service experience.
Skills & Expertise
♦ Writing & Editing ♦ Research & Interviews ♦ Strategic Marketing Planning
♦ Website Content ♦ Marketing Communications ♦ Public Relations
Marketing
-Developed, executed, and monitored client marketing plans from $50,000 to $450,000.
-Maintain brand standards/voice for marketing materials.
-Plan and execute messaging from concept to final layout.
-Develop, execute, and monitor media plans for print advertising.
Content Creation
– As marketing specialist, develop editorial calendar, research and write content for website feature news and learning articles covering mortgage, business insurance, cash management, and wealth services topics.
– As staff writer for weekly arts & entertainment publication, delivered consistently clean copy on deadline for 125+ bylined news articles, feature stories, reviews, and opinion pieces ranging from 400 to 3,200 words.
– As financial staff writer, researched and wrote 750+ pages on business planning, retirement, and insurance strategies.
Customer Service & Relationship Management
– Primary point-of-contact for agency clients and internal project stakeholders.
– Improved communications between three departments to resolve issues and streamline compliance reviews and bi-weekly website launches for mutual fund company.
– Welcomed up to 100 museum visitors daily and provided local arts and culture information.
– Provided retail customers with quick, accurate service at the service desk, sales floor, and point-of-sale.
Project Management
– Coordinated reports from 10 local volunteer committees and two national consulting firms for nine-month project developing municipal 20-year strategic plan.
– Handle multiple projects amid competing deadlines and shifting priorities.
– Plan and coordinate on-site and location photo shoots for special projects and ad campaigns.
– Volunteer organizer and press manager for eight photography exhibits/arts events and three film festivals.
Visual
– Provide on-site guidance for location photo shoots for advertising campaigns.
– Developed wardrobe guidelines and planned props for client project location photo shoots.
– Present mannequins, drapers, and forms according to corporate directives to drive retail sales.
– Studied darkroom photography and alternative processes; photography included in 35 exhibits and multiple publications.
Employment History
Marketing Specialist, Bank Officer, Enterprise Bank, Lowell, MA (2016-present)
Visual Merchandiser/Customer Service Associate, Kohl’s, Leominster, MA (2013–2016)
Freelance Writer/Designer, Dohner Freelance/Dohner Designs, Clarksville, TN/Fitchburg, MA (2002–2016)
Account Manager, BLF Marketing, Clarksville, TN (2006–2013)
Rentals Assistant/Writer, Customs House Museum & Cultural Center, Clarksville, TN (2004–2005)
Staff Writer, Our City Communications, Clarksville, TN (2001–2002)
Online Editor, Fidelity Investments, Marlboro, MA (2000)
Contributing Editor/Senior Editor, Forefield, Inc., Worcester, MA (1997–2000)
Education
Bentley University – Elkin B. McCallum Graduate School of Business, MBA -Finance
Fitchburg State University, Bachelor of Science (B.S.), Business Admin/Marketing